An Overview of Airline Industry

Airline Industry Primer

Consider a typical air passenger’s journey: the checked luggage, safety briefing, mid-flight meal, movie streamed over wifi, and smooth landing on a busy runway. Every day, millions of people make a journey just like this. To operate all of this seamlessly and safely, an enormous planning and coordination effort is required. Operating profitably in the airline industry is no easy feat, and many do not succeed.  

This primer will introduce the challenges and opportunities operators face in this complex industry.  We will cover the common sources of revenue, participants in the ecosystem, commercial and operational functions, key metrics, and trends to expect.

Course: 7 Chapters
Est. time: 45 mins

What's Covered In This Primer?

1
Introduction
2
Products and Services
3
Ecosystem
4
Commercial Functions
5
Operations
6
Metrics
7
Trends
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Chapter 3 Breakdown
  • Who are the participants in the airline industry?
Chapter 4 Breakdown
  • Fleet, Flight Network, and Alliances
  • Revenue Management and Loyalty
  • Passenger Experience, Sales, and Distribution
Chapter 5 Breakdown
  • What are the key operational activities and focus areas?
Chapter 6 Breakdown
  • What are some common financial metrics tracked in the industry?
  • What are some common operational metrics tracked in the industry?
Chapter 7 Breakdown
  • Digital transformation
  • Sustainability
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Airline Industry Trends

How Our Airline Industry Primer Can Help

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry.  And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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