An Overview of Automotive Industry

Automotive Industry Primer

Cars and trucks are all around us. The auto industry has produced well over a billion vehicles since its inception, and in doing so, has pioneered advances in engineering, design, and manufacturing. Vehicles are unique: they are remarkably complicated machines that we produce at remarkably high volumes. Manufacturing at scale, profitably, and in a way that keeps up with ever-changing technology and consumer demand is no easy feat.

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This primer will introduce the must-know topics about this dynamic industry, including the product, the economics and value chain, and key trends to expect in the coming years.

Course: 8 Chapters

Est. time: 45 mins

What's Covered In This Primer?

Introduction

Product Overview

Brands

Product Development

Manufacturing

Sales and Aftersales

Economics

Trends

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Chapter 1 Breakdown

What makes the car industry so significant?

Chapter 2 Breakdown

How does an automobile work?
What are the different types of vehicles?

Chapter 3 Breakdown

Who are the key players and what customers do they serve?

Chapter 4 Breakdown

How are vehicles designed and developed?

Chapter 5 Breakdown

What decisions and planning are needed before manufacturing can begin?
How do OEMs handle suppliers, inventory, and plant operations?

Chapter 6 Breakdown

What are the common sales channels and aftersales focus areas?

Chapter 7 Breakdown

What are the main drivers of profitability?

Chapter 8 Breakdown

The Rise of EVs
Autonomous Driving and Connectivity Software

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Automotive Industry Trends

The rise of the EVs

Electrification is a major priority for most traditional OEMs; many now have publicly stated goals to reach very high EV sales share within the next 10 years.

Autonomous driving and connectivity

Autonomous driving software, often called ADAS, stands for advanced driver-assistance system and varies from fully self-driving to minimal driving assists. Enhanced connectivity like 5G is another trend; this enables over-the-air software updates and the selling of digital service bundles.

How Our Automotive Industry Primer Can Help

Build A Foundation

Go from newbie to knowledgeable in under an hour! Our primers break down the essentials of an entire industry - products, trends, terminology, and more - into a concise, easy-to-digest format. Gain the knowledge you need quickly, so you can hit the ground running with confidence and clarity.

Boost Your Credibility & Confidence

Stand out when it counts! Our primers are packed with industry insights, allowing you to navigate professional conversations with greater confidence and leave a lasting impression. With a solid foundation in industry knowledge, you'll feel prepared for any client conversation that comes your way.

Gain Competitive Edge

Nothing beats knowing! Our primers are concise but we never skimp on insights. Staying up-to-date on industry challenges, opportunities, and trends empowers business leaders to make informed strategic decisions and maintain a competitive edge.

Primed for Success

Trustworthy insights, sourced from subject matter experts

Organized and streamlined into digestible lessons

Presented in binge-worthy videos that learners love

Testimonials

I really enjoyed this primer! It was incredibly well done, included important terms and acronyms, and a helpful reference guide for later. I plan on recommending these primers to my peers!

- Management Consultant

Simple explanations, easy to follow, good pacing. All info was concise and relevant.

- Management Consultant

Very thorough, including great insights in the GTM motion — today and future.

- SaaS Sales Professional

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

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Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry. And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

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Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

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And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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