An Overview of Consumer Packaged Goods Industry

Consumer Packaged Goods (CPG) Industry Primer

Consumers worldwide buy or use billions of Consumer Packaged Goods every day, and the massive global corporations which dominate the industry are home to many of the world’s best-known and longest-lasting brands. The modern discipline of branding was born in the CPG industry and continues to define it today.

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This primer will introduce you to this world, giving an overview of how products come to exist, how they are managed, and how they compete. You will also see the steps they go through, from initial development to reaching the consumer.

Course: 9 Chapters

Est. time: 45 mins

What's Covered In This Primer?

Introduction

Product

Marketing

Product Development

Manufacturing

Sales

Logistics

Economics

Trends

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Chapter 1 Breakdown

How is the CPG industry defined?

Chapter 2 Breakdown

Defining the CPG product

Chapter 3 Breakdown

How do CPG companies build brands?
hat marketing activities help CPG companies build and manage brands?

Chapter 4 Breakdown

How does a product go from an idea to a prototype?

Chapter 5 Breakdown

How do CPG products get produced?

Chapter 6 Breakdown

How do products get to where consumers are?

Chapter 7 Breakdown

How do products get delivered to the customers?

Chapter 8 Breakdown

Economics of a CPG company

Chapter 9 Breakdown

Evolving consumer preferences
Explosion of retail formats
ESG

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Consumer Packaged Goods Industry Trends

Evolving consumer preferences

Consumer needs have become increasingly fragmented, including diets, e.g., vegan, keto, and others. CPG companies have responded by increasing the range of products available.

Explosion of retail formats

The number of retail formats has increased from dominance by major grocery stores to include a range of physical and online specialists. As a result, it is more complex for CPG companies to manage a wider range of retailer relationships and consumer profiles.

Environmental, social, and governance

ESG principles, such as ethics and sustainability, impact every stage of the CPG value chain, e.g., sourcing of materials, marketing, and sales. This is supported by regulators, who specify what information consumers need to be given.

How Our Consumer Packaged Goods Industry Primer Can Help

Build A Foundation

Go from newbie to knowledgeable in under an hour! Our primers break down the essentials of an entire industry - products, trends, terminology, and more - into a concise, easy-to-digest format. Gain the knowledge you need quickly, so you can hit the ground running with confidence and clarity.

Boost Your Credibility & Confidence

Stand out when it counts! Our primers are packed with industry insights, allowing you to navigate professional conversations with greater confidence and leave a lasting impression. With a solid foundation in industry knowledge, you'll feel prepared for any client conversation that comes your way.

Gain Competitive Edge

Nothing beats knowing! Our primers are concise but we never skimp on insights. Staying up-to-date on industry challenges, opportunities, and trends empowers business leaders to make informed strategic decisions and maintain a competitive edge.

Primed for Success

Trustworthy insights, sourced from subject matter experts

Organized and streamlined into digestible lessons

Presented in binge-worthy videos that learners love

Testimonials

I thought I had a general understanding of the CPG industry, but the detailed explanations on the importance of marketing, revenue structure, DTC business, etc., were very informative and I learned a lot.

- Consultant

Videos were easy to digest and did a great job of giving a high level overview to each component of the CPG value chain.

- Management Consultant

Very easy to understand, and comprehensive explanation of the industry, their complexity, requirements and trends.

- SaaS Sales Professional

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

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Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry. And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

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Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

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And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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