An Overview of Fashion Industry

Fashion Industry Primer

This Primer covers all Fashion Industry essentials, including what it takes to produce and sell fashion items. This Primer will focus on both the B2C fashion model (i.e., acting as your own retailer) and the B2B fashion model (i.e., selling via other retailers) and will cover the activities of major brands like Zara, Nike, H&M, Calvin Klein, Patagonia, and so on. Topics include: the brand landscape, the products, the major business models, the fashion value chain, the economics, and the major trends to expect.

Course: 7 Chapters

Est. time: 45 mins

What's Covered In This Primer?

Introduction

Brand Landscape

Product Assortment

Business Models

Value Chain

Economics

Trends

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Chapter 1 Breakdown

Overview of the Fashion Industry

Chapter 2 Breakdown

Understanding how fashion brands are positioned

Chapter 3 Breakdown

Understanding the different types of fashion items

Chapter 4 Breakdown

What are the major differences between the B2B and B2C business models?
What additional business models are sometimes used?

Chapter 5 Breakdown

What are the key steps in bringing a fashion item to market via the B2B model?
What are the key steps in bringing a fashion item to market via the B2C model?

Chapter 6 Breakdown

How do the economics vary by business model and channel?

Chapter 7 Breakdown

What trends will likely impact the industry in the next 3-5 years?

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Fashion Industry Trends

ESG (Enviornmental, Social, Governance)

The fashion industry contributes 10% to global carbon emissions, is a major producer of waste, and faces ethical labor scrutiny. This has propelled brands like Patagonia and Adidas towards sustainability.

Digitization

Digitization is revamping the consumer and supply chain experiences both in brick and mortal locations and the online experience.

How Our Fashion Industry Primer Can Help

Build A Foundation

Go from newbie to knowledgeable in under an hour! Our primers break down the essentials of an entire industry - products, trends, terminology, and more - into a concise, easy-to-digest format. Gain the knowledge you need quickly, so you can hit the ground running with confidence and clarity.

Boost Your Credibility & Confidence

Stand out when it counts! Our primers are packed with industry insights, allowing you to navigate professional conversations with greater confidence and leave a lasting impression. With a solid foundation in industry knowledge, you'll feel prepared for any client conversation that comes your way.

Gain Competitive Edge

Nothing beats knowing! Our primers are concise but we never skimp on insights. Staying up-to-date on industry challenges, opportunities, and trends empowers business leaders to make informed strategic decisions and maintain a competitive edge.

Primed for Success

Trustworthy insights, sourced from subject matter experts

Organized and streamlined into digestible lessons

Presented in binge-worthy videos that learners love

Testimonials

The content was easy to understand and the visuals and real-life examples were helpful to learning the concepts.

- Consultant

The format is great and easy to follow. I also like how short it is as I was able to fit it into my schedule easily.

- Consultant

I really learned a great deal about retail set up which is critical to my customers.

- SaaS Sales Professional

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

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Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry. And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

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Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

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And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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