An Overview of Food & Beverage CPG Industry

Food & Beverage CPG Industry Primer

Food, they say, is the key to the heart. And most hearts love a warm, home-cooked meal. But it turns out that most hearts also love convenience, value, and great taste, no matter where the food is cooked. Today, consumer packaged goods (CPG) dominate the Food and Beverage (F&B) landscape. Even home-cooked meals often start with products manufactured by the CPG F&B industry: canned foods, oils, spices, and so on.

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This primer will cover the ins and outs of the F&B landscape, including the types of products, the companies, the value chain, and the major trends to expect.

Course: 7 Chapters

Est. time: 45 mins

What's Covered In This Primer?

Introduction

Market Landscape

Marketing

Product Development

Manufacturing

Sales & Distribution

Trends

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Chapter 1 Breakdown

Overview of the F&B industry

Chapter 2 Breakdown

Food (Products)
Food (Companies)
Beverage (Products & Companies)

Chapter 3 Breakdown

Understanding marketing in F&B

Chapter 4 Breakdown

Understanding product development in F&B

Chapter 5 Breakdown

Understanding manufacturing in F&B

Chapter 6 Breakdown

Understanding sales & distribution in F&B

Chapter 7 Breakdown

Understanding sales & distribution in F&B

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Food & Beverage CPG Industry Trends

Health and wellness

Consumers seek products with lower sugar, fewer calories, organic ingredients and plant-based ingredients, like non-dairy milk (e.g., Oatly), meat substitutes (e.g., Beyond Meat)

Sustainability

Growing demand for sustainable ingredients and packaging reduces plastic usage and increases recycled materials

Value

Strong performance of value brands and private-label products, driven by rising living costs and wage pressures

How Our Food & Beverage CPG Industry Primer Can Help

Build A Foundation

Go from newbie to knowledgeable in under an hour! Our primers break down the essentials of an entire industry - products, trends, terminology, and more - into a concise, easy-to-digest format. Gain the knowledge you need quickly, so you can hit the ground running with confidence and clarity.

Boost Your Credibility & Confidence

Stand out when it counts! Our primers are packed with industry insights, allowing you to navigate professional conversations with greater confidence and leave a lasting impression. With a solid foundation in industry knowledge, you'll feel prepared for any client conversation that comes your way.

Gain Competitive Edge

Nothing beats knowing! Our primers are concise but we never skimp on insights. Staying up-to-date on industry challenges, opportunities, and trends empowers business leaders to make informed strategic decisions and maintain a competitive edge.

Primed for Success

Trustworthy insights, sourced from subject matter experts

Organized and streamlined into digestible lessons

Presented in binge-worthy videos that learners love

Testimonials

Very fun, interesting, and informative! The pace was perfect, I followed along with ease and enjoyment! LOVED IT!

- Consultant

It was really easy to understand and helpful in learning the ins-and-outs of the industry.

- Consultant

Content was comprehensive covering all aspects in simple language.

- Consultant

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

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Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry. And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

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Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

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And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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