An Overview of Hotel Industry

Hotel Industry Primer

This primer covers all the hotel industry essentials, with a particular focus on global chains like Hilton, Marriott, IHG, and Wyndham. Topics include: the products and services of a hotel, the brand and market landscape, hotel business models and economics, and the major trends to expect.

Course: 8 Chapters

Est. time: 45 mins

What's Covered In This Primer?

Introduction

Products & Services

Brands & Market Overview

Business Models

Economics

Chain-level Functions

Metrics

Trends

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Chapter 1 Breakdown

Overview of the hotel industry

Chapter 2 Breakdown

Guest Rooms
Food & Beverage and Ancillaries

Chapter 3 Breakdown

What are the leading brands and how are they positioned in the market?

Chapter 4 Breakdown

How do hotel chains run the properties in their portfolios?

Chapter 5 Breakdown

What are the economics of the different hotel business models?

Chapter 6 Breakdown

How does the chain organize to deliver its share of the business model?

Chapter 7 Breakdown

What metrics are important to leaders at the property and chain levels?

Chapter 8 Breakdown

Multi-format properties
Sustainability
Digitization

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Hotel Industry Trends

Multi-format properties

One building with several uses is increasingly common; attractive for its diverse revenue stream.

Sustainability

Hotels are also greening-up their operations by reducing material and resource usage, and installing Energy Management Systems.

Digitization

Scale allows chains to develop technology, giving guests control experience (self-serve).

How Our Hotel Industry Primer Can Help

Build A Foundation

Go from newbie to knowledgeable in under an hour! Our primers break down the essentials of an entire industry - products, trends, terminology, and more - into a concise, easy-to-digest format. Gain the knowledge you need quickly, so you can hit the ground running with confidence and clarity.

Boost Your Credibility & Confidence

Stand out when it counts! Our primers are packed with industry insights, allowing you to navigate professional conversations with greater confidence and leave a lasting impression. With a solid foundation in industry knowledge, you'll feel prepared for any client conversation that comes your way.

Gain Competitive Edge

Nothing beats knowing! Our primers are concise but we never skimp on insights. Staying up-to-date on industry challenges, opportunities, and trends empowers business leaders to make informed strategic decisions and maintain a competitive edge.

Primed for Success

Trustworthy insights, sourced from subject matter experts

Organized and streamlined into digestible lessons

Presented in binge-worthy videos that learners love

Testimonials

Excellent, engaging content. Simplified complex subject matter.

- Consultant

The course was informative and interesting. I learned things about hotels and how they operate that I did not know before.

- Management Consultant

Good introduction to the industry, specifically the different operating models and financial metrics that are used to measure success in the industry. We can leverage these in our demos.

- SaaS Sales Professional

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

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Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry. And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

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Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

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And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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