An Overview of Pharmaceuticals Industry

Pharmaceuticals Industry Primer

We all have some experience with pharmaceuticals, but it’s an industry that can seem hard to understand, especially if you don't have a medical background. But don't worry! This primer will help you understand how the industry operates in under an hour. We will explore different types of drugs, a drug's journey from a research lab to your medicine cabinet, and how a drug gets commercialized, and give you an overview of the global pharmaceuticals market and key trends impacting the industry.

Course: 6 Chapters

Est. time: 45 mins

What's Covered In This Primer?

Introduction

Products

Product Lifecycle

Sales and Marketing

Market Segmentation

Trend

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Chapter 1 Breakdown

What makes the pharmaceutical industry unique?

Chapter 2 Breakdown

What are the different types of drugs?

Chapter 3 Breakdown

What is the lifecycle of a drug?

Chapter 4 Breakdown

How does a drug get commercialized?

Chapter 5 Breakdown

Overview of the global pharmaceuticals market and the major segments

Chapter 6 Breakdown

What changes to pharma industry are coming in the next 2-5 years?

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Pharmaceuticals Industry Trends

The rise of BioTechs

Historically: Big Pharma leads drug development, but in recent years, the emergence of small, nimble startups ("BioTechs") have disrupted traditional in-house R&D.

Cell & Gene therapy

Cell & Gene therapy is considered at the frontier of Biologics. It promises major breakthroughs akin to vaccines and antibiotics and has the potential to treat intractable diseases like cancer, diabetes, and sickle cell anemia.

Novel weight loss & diabetes meds

Novel type 2 diabetes and weight management medications like Wegovy and Ozempic are rapidly growing, potentially reaching $100B in sales within a decade (1 in 10 Americans using).

How Our Pharmaceuticals Industry Primer Can Help

Build A Foundation

Go from newbie to knowledgeable in under an hour! Our primers break down the essentials of an entire industry - products, trends, terminology, and more - into a concise, easy-to-digest format. Gain the knowledge you need quickly, so you can hit the ground running with confidence and clarity.

Boost Your Credibility & Confidence

Stand out when it counts! Our primers are packed with industry insights, allowing you to navigate professional conversations with greater confidence and leave a lasting impression. With a solid foundation in industry knowledge, you'll feel prepared for any client conversation that comes your way.

Gain Competitive Edge

Nothing beats knowing! Our primers are concise but we never skimp on insights. Staying up-to-date on industry challenges, opportunities, and trends empowers business leaders to make informed strategic decisions and maintain a competitive edge.

Primed for Success

Trustworthy insights, sourced from subject matter experts

Organized and streamlined into digestible lessons

Presented in binge-worthy videos that learners love

Testimonials

The course did a fantastic job of providing a big picture view of the Pharmaceuticals industry.

- Management Consultant

The training is informative, comprehensive, and interesting. I learned something new even though I have worked on a few pharma cases before.

- Management Consultant

It was very thorough! Lots of details about the full process. Will be very beneficial for me to support my Biotech customers.

- SaaS Sales Professional

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

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Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry. And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

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Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

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And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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