An Overview of Platforms Industry

Platforms Industry Primer

Platform businesses have quickly grown to dominate multiple industries, from e-commerce to ride sharing to vacation rentals - but what exactly is a “platform”? And why are they able to create so much value in such a short amount of time?

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This primer will cover the basics of the platform business model, explore different platform archetypes and the platform lifecycle, and discuss what it takes for a platform business to be successful, as well as the challenges they face going forward.

Course: 8 Chapters

Est. time: 45 mins

What's Covered In This Primer?

Introduction

Platform Value Creation

Platform Archetypes

Platform Lifecycle

Platform Monetization

Capabilities

Metrics

Regulatory Trends

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Chapter 1 Breakdown

Why do “platforms” matter?

Chapter 2 Breakdown

What is a platform, and how does it create value?

Chapter 3 Breakdown

What are the different types of platforms?

Chapter 4 Breakdown

How do platforms evolve over time?

Chapter 5 Breakdown

How do platforms "capture" the value they have created?

Chapter 6 Breakdown

What does it take to successfully run a platform business?

Chapter 7 Breakdown

What KPIs do platform businesses track?

Chapter 8 Breakdown

What trends will impact platform businesses over the next 2-5 years?

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Platforms Industry Trends

Data privacy

Platforms generate an immense amount of personal user data, and many depend on it for their monetization models. Regulators want to make sure consumers know what data is being collected, and how it is being used.

Monopolization

Network effects inherently limit competition, resulting in “monopolistic outcomes,” even if there were no explicitly “anti-competitive” practices.

Moderation & Censorship

Regulators are increasingly concerned about platforms’ ability to manipulate society as a whole, especially when platforms like Meta have nearly half the world’s population in their network.

How Our Platforms Industry Primer Can Help

Build A Foundation

Go from newbie to knowledgeable in under an hour! Our primers break down the essentials of an entire industry - products, trends, terminology, and more - into a concise, easy-to-digest format. Gain the knowledge you need quickly, so you can hit the ground running with confidence and clarity.

Boost Your Credibility & Confidence

Stand out when it counts! Our primers are packed with industry insights, allowing you to navigate professional conversations with greater confidence and leave a lasting impression. With a solid foundation in industry knowledge, you'll feel prepared for any client conversation that comes your way.

Gain Competitive Edge

Nothing beats knowing! Our primers are concise but we never skimp on insights. Staying up-to-date on industry challenges, opportunities, and trends empowers business leaders to make informed strategic decisions and maintain a competitive edge.

Primed for Success

Trustworthy insights, sourced from subject matter experts

Organized and streamlined into digestible lessons

Presented in binge-worthy videos that learners love

Testimonials

I enjoyed the presentation style and format and the sections were easily digestible. I found the information to be valuable.

- Consultant

Amazing! I came out with a lot of useful information that I retained properly thanks to the nice flow of the course!

- Management Consultant

Easily consumable content with real life examples that easily allow you to understand and relate to content to real life.

- SaaS Sales Professional

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

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Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry. And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

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Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

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And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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