An Overview of the Retail Industry

Retail Industry Primer

While all retailers share a common goal - identifying and profitably serving consumer demand - there is enormous variance across the retail sector, both in terms of what products are sold and how they are sold. Across this diverse landscape, the challenges and rewards of retail operations vary commensurately.

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This primer will navigate this landscape, introducing key concepts such as common retail types, the retailer’s role in the value chain, typical focus areas for retail operators, and what changes to expect in the future.

Course: 7 Chapters

Est. time: 45 mins

What's Covered In This Primer?

Introduction

Retail segments

Channels

Product-to-market Pathways

Retailer Activities

Economics

Trends

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Chapter 1 Breakdown

Why does the retail industry exist?

Chapter 2 Breakdown

What are the different segments of retail?

Chapter 3 Breakdown

Where and how do retailers sell products?

Chapter 4 Breakdown

What approaches can retailers take to bring products to the customer?

Chapter 5 Breakdown

What sales activities do retailers focus on?
How do retailers buy and move products to stores?

Chapter 6 Breakdown

How do retailers make money?

Chapter 7 Breakdown

What changes are coming over the next 2-5 years?

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Retail Industry Trends

Omnichannel

Customers expect a consistent and integrated experience between physical and online shopping, which requires new use of digital tools and participation in emergent channels.

Automation

Retailers are increasingly applying automation to streamline the customer experience and their own operations.

Growing demand for convenience

Customers are increasingly willing to pay to save time, and retailers are increasingly finding ways to meet that demand.

How Our Retail Industry Primer Can Help

Build A Foundation

Go from newbie to knowledgeable in under an hour! Our primers break down the essentials of an entire industry - products, trends, terminology, and more - into a concise, easy-to-digest format. Gain the knowledge you need quickly, so you can hit the ground running with confidence and clarity.

Boost Your Credibility & Confidence

Stand out when it counts! Our primers are packed with industry insights, allowing you to navigate professional conversations with greater confidence and leave a lasting impression. With a solid foundation in industry knowledge, you'll feel prepared for any client conversation that comes your way.

Gain Competitive Edge

Nothing beats knowing! Our primers are concise but we never skimp on insights. Staying up-to-date on industry challenges, opportunities, and trends empowers business leaders to make informed strategic decisions and maintain a competitive edge.

Primed for Success

Trustworthy insights, sourced from subject matter experts

Organized and streamlined into digestible lessons

Presented in binge-worthy videos that learners love

Testimonials

Provides a holistic overview over the retail industry for a person with no background in this field.

- Management Consultant

Love the format of the course and the delivery of information in short digestible videos.

- Consultant

I learned a great deal about retail purchasing, selling cycle and how key online and in store are together - this helps me greatly to better support my retail customers!

- SaaS Sales Professional

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Frequently Asked Questions

What is a primer?

Think of a primer as your quick-start guide to understanding the landscape of an industry (such as Investment Banking, Renewable Energy, Retail, etc.).

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Industry information is readily available but Googling can lead you down a rabbit hole of scattered, inconsistent and text-heavy resources - leaving a fragmented picture of the industry. And this content can miss the mark: they’re either too long and full of extraneous details, making it tough for beginners to find what they need, or too short, leaving out critical detail.

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Primerli is changing this! All our primers are presented in a concise, engaging format, covering everything you need to know in binge-worthy videos.

Who are the primers intended for?

Primers are perfect for anyone looking to understand an industry, fast. Whether you’re a consultant preparing for a case in telecom; a salesperson hoping to make headway with a big pharmaceutical customer, or a student preparing for their first job interview, primers are the prep step that enables success.

How long does it take to complete a primer?

A full primer takes less than an hour. We pack tons of insights into each primer collection of bite-sized, binge-worthy videos that you can watch anytime, anywhere. Perfect for busy schedules - because learning shouldn’t take forever.

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And for industry aficionados, our primers are split into sections so you can bypass the introductory info and stay up-to-date on trends or brush up on terminology in less than 10 minutes.

What topics does the primer cover?

Each industry primer covers the essentials: key trends, terminology, value chain, economics, and products & services. But some of our technology and functional topic primers include additional sections to make sure all the critical information is covered and each primer is comprehensive.

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