A Guide to Industry Primers

Many jobs require commercial teams to jump from one industry to another. Mental agility is needed, and to be credible, they must build strong foundational knowledge of the industries they operate within. This is where Industry Primers are so useful.

It is vital for commercial teams to understand key industry terms, current industry trends and dynamics, and different industry business models, products, and services. Industry Primers allow them to acquire this knowledge quickly.

Primerli is creating the world's definitive Industry Primer library. Each Primer module is under 1 hour long and incorporates a very deliberate structure with engaging video and storytelling to bring the content to life!

The Industry Primers are being used by many global organizations - from management consulting and auditing firms to software sales and legal services companies. Here are some examples.

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1. Banking Industry Primer

This Banking Primer takes people through investment banking industry 101 learning. From the income statement to the operating model, almost everything about banks is different from a typical company. Even though most of us use banks daily, we know little about how they operate.

This Industry Primer gives a closer look into how banks work and is ideal for any financial services employee to brush up on their skills.

See how this Industry Primer explains the different business units of a bank.

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2. Corporate Banking Industry Primer

Corporate Banking is the backbone of our global economy. It manages the transactions and safeguards the assets of the world’s largest multinational corporations. The industry is defined by its complexity - massive accounts, international transactions, and heavy regulatory oversight.

This Corporate Banking Industry Primer gives an overview of the main corporate banking products and services, how corporate banks deliver them, and a few examples of key regulations and trends impacting the industry.

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3. Consumer Packaged Goods Industry Primer

Consumers worldwide buy or use billions of Consumer-Packaged Goods every day, and the massive global corporations which dominate the industry are home to many of the world’s best-known and longest-lasting brands. The modern discipline of branding was born in the CPG industry and continues to define it today.

This CPG Industry Primer introduces this world, giving an overview of how products come to exist, how they are managed, and how they compete. It illustrates the steps consumer packaged goods go through, from initial development to reaching the consumer.

This video introduces the Primer.

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4. Healthcare Providers / Hospitals Industry Primer

Healthcare is one of the few services that your life literally depends on - and not just your life, but that of every person throughout society. Managing the healthcare needs of an entire population requires a wide portfolio of providers, from large hospitals to small clinics to new models like telemedicine.

This Healthcare Industry Primer will introduce you to all of these providers, the healthcare services they provide, and the key business concepts they must balance while also ensuring positive patient outcomes.

This video introduces the Primer.

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5. Insurance Industry Primer

This Primer takes people through insurance industry 101 learning. How does the insurance industry work? What are the major insurance products, how are they distributed, and what are the roles of the key players?

This Insurance Industry Primer teaches all this and more, from how insurers make money and how they are organized internally, to the key trends impacting the industry.

This video from the Insurance Primer explains how insurance companies make money.

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6. Media Industry Primer

This Primer takes people through the media industry. How does film and TV content get made, and reach billions of eyeballs every day? How do studios, distributors, channels and platforms interact, and what are their business models?

Capturing the complex dynamics in clear frameworks, this Media Industry Primer also identifies the dominant players and the key industry trends to give you the full picture of this rapidly changing industry.

This video introduces the Media Primer.

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7. Medical Devices Industry Primer

Medical devices touch every corner of the healthcare system and play a key role in the diagnosis, management, and treatment of diseases. The industry makes an enormous number of products but all products are not created equal. This is reflected in how devices are regulated and brought to market.

This Medical Devices Industry Primer introduces the different types of medical devices, describes what it takes to go from an idea to a product in the market, how competitive dynamics play out and how the industry might evolve in the future.

This video introduces the Primer.

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8. Pharmaceuticals Industry Primer

We all have some experience with pharmaceuticals, but it’s an industry that can seem hard to understand, especially if you don't have a medical background. But don't worry!

This Primer will help you understand how the industry operates in under an hour. We will explore different types of drugs, a drug's journey from a research lab to your medicine cabinet, and how a drug gets commercialized, and give you an overview of the global pharmaceuticals market and key trends impacting the industry.

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9. Retail Industry Primer

While all retailers share a common goal - identifying and profitably serving consumer demand - there is enormous variance across the retail sector, both in terms of what products are sold and how they are sold.  Across this diverse landscape, the challenges and rewards of retail operations vary commensurately.  

This Retail Industry Primer navigates this landscape, introducing key concepts such as common retail types, the retailer’s role in the value chain, typical focus areas for retail operators, and what changes to expect in the future.

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10. Software Industry Primer

Software runs the world.  At least, it can seem that way based on the vast number of tasks and processes that depend on computers and mobile devices.  The software landscape that enables these devices is vast and diverse, both in terms of the types of software products and types of software businesses.  

This Software Industry Primer navigates this landscape, introducing key concepts such as the major types of software, how software companies make money, how software products are created, and what changes to expect in the future.

This video introduces the Primer.

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11. Telecom Industry Primer

Telecommunications serves as the backbone of modern life - we depend on it for work, for play, and for staying connected with our loved ones. Despite this dependency, few of us fully understand how it all works. For modern telecom to function, it requires a massive network of increasingly complex technology, as well as the coordination of many different players across the ecosystem.

This Telecom Industry Primer will help you understand the ins and outs of this industry. It explores the fundamentals of how telecommunication works, the core telecom services, key players in the ecosystem, the economics & competitive dynamics, and the key trends impacting the industry.

This video introduces the Primer.

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12. Retail Banking Industry Primer

Retail Banking is an industry that nearly everyone interacts with daily. Managing the banking needs of an entire population requires a massively complex banking operation, one that is heavily regulated by the government.

This Retail Banking Industry Primer introduces the core banking products, how banks manage their operations to deliver them, and the evolving nature of banking competition in a newly digital world.

This video introduces the Primer.

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