Head of GTM

Full-time

About Primerli

Primerli was built by management consultants to solve a familiar problem: how to quickly earn credibility with clients when you are brand new to their industry. We created a way to learn an industry in under an hour (Think the “I know kung fu” scene from The Matrix, but for business). Our Primers became an instant hit and are now the go-to solution for the world’s top consulting firms.

But that was just the beginning. We soon realized this problem wasn’t unique to consultants: professionals of all types face a similar challenge. If you cannot speak your client's or customer’s language, you cannot connect.

As business gets more complex, it’s become a modern Tower of Babel. Each industry has its own language. Specialists speak in acronyms and shorthand. Outsiders struggle to keep up. Fifty years ago, it wasn’t such a big deal—people spent their whole careers in one industry. Today, careers are non-linear. You switch industries, work with new clients, and sell into new sectors. To build rapport and have a meaningful impact, you need a way in.

That’s where Primerli comes in. We build the bridge that makes these connections possible. Our one-hour primers help professionals quickly understand the essentials of any industry—products, customers, value chains, and economics—so they can show up credible, confident, and ready to engage.

Today, millions of professionals at top consulting and tech companies use Primerli. Our content gets rave reviews. Get a feel for it yourself – check out our sample videos on YouTube: https://www.youtube.com/@primerli

About the Role

Primerli has built a library of some of the highest-rated e-learning content out there. Learner feedback is resoundingly positive, and our primers consistently rank at the top of any platform they’re launched on.  Basically, we have been one of the best-kept secrets in the digital learning space.  Now, however, is the time to change that.  And this is where you come in.

As we scale, we’re looking for a GTM leader to help us write the next chapter of growth for Primerli. Historically, Primerli has grown 200-300% a year, and we’d like to maintain this trajectory by unlocking new markets and use cases. Your responsibilities will span a mix of strategy and tactics, including:

  • Develop and execute a business development strategy, including prioritizing target accounts and tailoring approaches for each.
  • Identify, secure, and build relationships with senior executives (C-suite, BU heads, SVPs) at Fortune 100 companies
  • Use networks, partnerships, and creative outreach to open executive-level opportunities and grow Primerli’s presence.
  • Represent Primerli externally and drive visibility through conferences, panels, webinars, and industry councils.

Primerli is an early-stage, high-growth startup, making this role very entrepreneurial and different from your typical corporate job in a few ways:

  • Do-it-all mindset: We constantly move between strategy and execution modes and often roll up our sleeves to solve whatever problems come our way.  
  • Dynamic scope: Being an early-stage startup means the responsibilities of a role will change on a daily basis: in 6 months, you’ll be writing your new job description!
  • Equity compensation: As an early team member, a significant portion of your compensation will be equity, so this role is a good fit for people interested in this type of risk-reward profile

While the company is based in California, you will be working remotely with a global team and reporting directly to the CEO.

What we’re looking for

Values & Attitude
  • Strong values: You care about others, not just yourself, and you see competitiveness as complementary, not a barrier, to showing compassion, kindness, and empathy.
  • Entrepreneurial drive: You constantly challenge the status quo, come up with better ways to do things, and take extreme ownership of your work. You are highly comfortable with ambiguity.
  • Growth mindset: You value personal growth and helping others grow by giving and receiving transparent feedback.
  • Get-stuff-done attitude: You are energized by action, can balance priorities, and can manage timelines. You have good judgment for when it’s time to be fast and scrappy and when it’s time to slow down and get things right.
Experience & Skills
  • Consulting experience: A minimum of 3 years of management consulting experience from one of the top consulting firms
  • Startup experience: At least one year of experience in a startup or high-growth environment
  • GTM experience: Proven track record within a GTM function such as business development, partnerships, or marketing
  • Relationship skills: Expertise in identifying, nurturing, and maintaining long-term relationships with enterprise clients, industry leaders, or other senior stakeholders.

Interested?

To apply, please send your resume gtm@primerli.com. We’d love to tell you more about the role.

Note: H-1B sponsorship is available after 12 months