Understand Any Industry in Under an Hour!

Our video primers cut through the noise, delivering industry knowledge that makes career exploration and interview preparation fun and easy. No fluff, just the information you need to understand industry and stand out at interview.

Primerli Courses, delivered in partnership with

In partnership with uConnect, we're offering five free primers that unpack Management Consulting, Software, Investment Banking, AI and Finance. 



Need something else? Check out the rest of our library for more industry insights…

Management
Consulting

Management consultants advise businesses, non-profits, and governments, yet their work often seems mysterious. To clarify, we created this Primer to explain their projects, firm structures, economics, and industry trends.
Course: 7 chapters
Est. time: 45 minutes
1
Introduction
What really is management consulting?
2
Services
What types of problems do management consultants help solve?
3
The Consulting Toolkit
What common approaches and ways of working do management consultants use?
Ready for more?
To unlock more content, create an account or login below using your university email address.

Software

Software runs the world. At least it can seem that way based on the number of tasks and processes that depend on computers and mobile devices. 



This primer explores this complex landscape, introducing major types of software, how software companies make money, how products are created, and likely changes on the horizon.
Course: 7 chapters
Est. time: 45 minutes
1
Introduction
Why does the software industry exist?
2
Services
What is software and how does it work?
3
Segments
What common approaches and ways of working do management consultants use?
Ready for more?
To unlock more content, create an account or login below using your university email address.

Investment Banking

Investment banks play a critical role in global finance, facilitating major deals and capital market activities. This primer breaks down the essentials of investment banking, covering M&A, ECM, and DCM services. Explore the key players, market dynamics, economics, and trends shaping the industry to gain a deeper understanding of this complex field.
Course: 8 chapters
Est. time: 45 minutes
1
Introduction
Overview of Investment Banking
2
Capital Structure Fundamentals
Understanding debt and equity
3
Products & Services
What do Investment Banks offer?
Ready for more?
To unlock more content, create an account or login below using your university email address.

AI

While the advance of AI may seem sudden, decades of progress in data, algorithms, and computing power have paved the way for this explosive growth.

This guide helps professionals build AI fluency, starting with basics and diving into Generative AI and LLMs like ChatGPT. Key topics include how AI models work, their applications, major domains, and emerging trends shaping the future.
Course: 7 chapters
Est. time: 45 minutes
1
Introduction
Understanding the context for today’s AI explosion
2
AI Model Fundamentals
What is an AI model, how does it work, and how can you improve one?
3
AI Domains
What common approaches and ways of working do management consultants use?
Ready for more?
To unlock more content, create an account or login below using your university email address.

Finance

The Finance function of a business ensures a company's financial health by balancing profitability, liquidity, and a strong balance sheet. Achieving this requires careful management and cross-functional collaboration.

This primer outlines the essentials of large-scale finance, covering key activities, roles, metrics, and technologies driving success.
Course: 5 chapters
Est. time: 45 minutes
1
Introduction
Overview of the finance function
2
Finance Activities
Transact
3
People
Who are the key people responsible for the various finance activities?
Ready for more?
To unlock more content, create an account or login below using your university email address.

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AI / Machine Learning

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Blockchain

Blockchain

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Cloud Computing

What Other Students Say

I feel like I learned so much in just 45 minutes. Very informative and spans the basics of the industry and its future.
Student
University of Wisconsin–Madison
I really appreciated that all the videos were short and sweet. There was no long storytelling and they presented everything in a super straightforward and succinct way.
Student
Cornell University
Short, simple, and to the point!
MBA Student
London Business School

Frequently Asked Questions

I’m a student, can I get a personal subscription?
Primerli doesn’t offer individual subscriptions… yet! Our content is designed to be uploaded to a Learning Management System (LMS), which is why we work with corporations and universities. If you like what you see, recommend us to your university careers center! For students seeking more industry knowledge, we regularly share free educational content and updates on our YouTube channel and LinkedIn page. Be sure to subscribe and follow us to catch our new content and access select materials.
I work at a university, how can I get access to primers for our students and alumni?
Get in touch with us to learn about our university subscription options! We offer flexible pricing and a pick-and-mix model for access to any or all of the 55+ primers in our library.

Are you a uConnect partner? Great! We offer a free trial through the uConnect Classes Module that includes free full access to our five most popular primers: Management Consulting, Investment Banking, Software, AI and Finance (one of our new ‘Function Primers’ that breaks down the role of Finance in an organization).

Ask about our discounted pricing for academic institutions and non-profit organizations.
How do you provide content access to universities?
Our industry primers are delivered to subscribers as plug-and-play files, making them easy to upload directly into most Learning Management Systems (LMS). These files are dynamic and automatically update whenever we refresh key sections, such as industry trends, ensuring your students always have access to the most up-to-date information.
How often do you update the industry primers?
We update Industry Primers as frequently as needed to ensure accuracy and relevance. Industries that evolve rapidly may require updates once a year, while slower-moving industries might only need updates every other year. Our product team works closely with industry experts to monitor trends and ensure all content reflects the latest developments.
How often do you launch new primers?
We're so glad you asked! In addition to updating our existing primers, we publish between 20-30 new primers each year! That's a ton of new industry knowledge packed into 12 short months. Our existing customers play a large role in our content roadmap and we prioritize industries, functions and tech topics based on their feedback.
How much does a university subscription cost?
Pricing varies based on your organization’s needs. To get a quote, get in touch! You can get access to the entire Industry Primer Library, or if only some modules are relevant for your learners, you can pick and choose – paying only for the industry primers you need.

Ask about our discounted pricing for academic institutions and non-profit organizations.