Los Angeles, CA – Primerli, the leader in industry learning content, today announced a strategic partnership with Highspot, the only unified sales enablement platform that provides a system of record for go-to-market initiatives. This collaboration empowers sales professionals by seamlessly incorporating Primerli's bite-sized industry primers directly into Highspot's enablement platform.
Primerli’s partnership with Highspot addresses a rising trend: companies are tailoring their go-to-market strategies and value propositions to target specific industries. This sharper focus enhances relevance for customers and prospects, ultimately driving increased pipeline generation and deal-closing. However, it also creates a critical need for salespeople to possess deeper industry knowledge.
Primerli's innovative content bridges this gap by offering engaging, quick industry learning modules specifically designed for busy sales professionals. These primers are concise, entertaining, animated video productions packed with SME-curated content that condenses complex industries into easily digestible learning experiences.
The integration with Highspot empowers sellers to leverage crucial industry knowledge at precisely the right moments throughout the sales cycles. This equips them to navigate client interactions with greater credibility and to deliver more impactful industry-aligned presentations, ultimately boosting their overall sales performance.
Steve Arnold, CRO of Primerli, celebrated the partnership, stating: "Equipping sales professionals with industry expertise at their fingertips is the cornerstone of this partnership. By combining Primerli's micro-learning content with Highspot's industry-leading platform, we're empowering sales teams to close deals faster and to deliver exceptional customer experiences."
Mark Sheridan, VP of Business Development and Alliances at Highspot, agreed: “We're committed to providing sales teams with the best possible tools that they need to win. Partnering with Primerli allows us to seamlessly integrate their industry learning expertise into our platform – empowering sellers to tailor their conversations effectively for every prospect and customer. ”
Ready to empower your sales team with industry expertise? For more information visit Highspot Marketplace.
Frequently Asked Questions
