Highspot Spark '24

Event Details

Event: Highspot Spark '24

‍Location: Bellevue, WA & Remote

Date: Oct 24th, 12:30-1:15pm (PT)

Session: How to Enable Revenue Teams with the Industry Knowledge They Need to Win

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The Impact of Industry Knowledge in Sales

In the fast-paced landscape of tech sales, one thing remains constant: a need for deep industry knowledge.

For verticalized sales teams, understanding the intricacies of the industries they serve is not just a competitive advantage - it's essential. At this year's Spark event, Primerli will be teaming up with BCG and NTT to discuss challenges and best practices in standing up a successful industry learning program that equips sellers with the expertise they need to excel.

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Why Attend?

Whether you're a sales leader, enablement professional or involved in developing training programs, this session will provide you with actionable strategies and insights to enhance your team's industry expertise. You'll walk away with a clear understanding of how industry knowledge improves sales performance and deepens client relationships, transforming a 'sales person' into a trusted customer advisor. In addition, the panel will cover engagement and learner satisfaction, discussing considerations for structuring and implementing an industry learning program that sellers love.

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Meet the Speakers

Hear from an expert panel who have been there and done it, successfully! Our panel brings a wealth of knowledge and experience in sales enablement, go-to-market strategies, and industry learning best practice.

• Nipun Misra is a Managing Director & Partner in Boston Consulting Group's Technology practice, where he advises clients on growth strategy, portfolio, and go-to-market execution. With extensive experience in leading major transformation programs for global technology and SaaS players, Nipun brings deep expertise in go-to-market topics. His recent article delves into industry-verticalized selling as a key growth lever for software and cloud companies, a topic he will explore further in his panel session. Prior to joining BCG, Nipun worked in engineering and product roles in Silicon Valley and he holds Business and Engineering degrees from Berkeley.

• Taryn Brophy is the Group Vice President of Sales Enablement and Transformation at NTT, where she spearheads initiatives to accelerate business transformation by empowering NTT’s global sales force. Taryn transforms and enables Sales and Client Success Talent by leading a team that plans, develops, executes, and measures scalable enablement programs to thousands of sales, presales, client success and sales support resources around the world.

• Olga Polyakova is a Sales Enablement and Performance Improvement leader with 15+ years of experience in Strategy Consulting and Technology industries. She built learning and enablement solutions and teams that drive business results and foster positive culture at such organizations as BCG and Amazon Ads. In her current role as a Director of Sales Enablement Program Architecture at Workday, Olga drives needs analysis, curriculum strategy, and flagship program execution for Workday's global sales organization. Olga holds a MA in Training & Development from Roosevelt University, executive education credentials from the Wharton School, and is a certified instructional designer and learning impact measurement practitioner.

• Steve Arnold is the Chief Revenue Officer and a founding team member of Primerli, a company dedicated to elevating professional learning through entertainment-quality, short-form learning experiences.  Before Primerli, he co-founded and successfully exited Edays, a leading HR Tech SaaS solution. It was in this role that he realized how much added-value ‘industry knowledge’ brought to the success of sales & marketing teams. He’s now on a mission to equip SaaS/Tech commercial teams with the industry knowledge they need to build credibility with their clients. Steve holds a law degree and an MBA from Warwick Business School, UK.

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What You'll Learn

• Strategic Impact of Industry-Aligned Selling: Discover how industry-aligned selling can improve sales performance and overall business success by building trust and credibility with clients.

• Considerations in Creating an Industry Learning Program: Learn about the drivers and challenges of scoping industry learning for large, diverse sales teams.

• Best Practice in Implementation: Hear from those who have been there and done it! How to avoid common pitfalls and provide an industry learning program that is both enjoyable and impactful for sellers.

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How to Register

Attending Spark '24 in Seattle? Join us in person on Thursday, October 24th at 12:30pm. Primerli will be hosting this session as part of the sponsored Leadership Track, in partnership with Highspot.

Not in Seattle? Sign up to attend Spark '24 remotely and join us live, on the 24th. Registration is free and includes access to other sessions exploring all aspects of sales enablement.

Not available on October 24th? Not a problem! Subscribe to our Newsletter where we share event recordings, company updates and helpful content for avid fans of industry learning.